LINEAR TV NETWORKS VS DIGITAL PROVIDERS: THE SHIFT OF COMPETITION AND THE EMERGENCE OF NEW CONTENT, WITHIN THE CONTEXT OF GLOBAL CONTENT CONSUMPTION AND ADAPTATION

Linear TV networks have long been recognized as established television formats, relying on regularly timed shows via satellite. In contrast, OTT platforms operate on subscription models, with Netflix, Disney+, and niche players serving as leading platforms. As viewer preferences shift, rivalry between conventional TV networks and streaming services